IBC 2025: Core Themes and Tech That Caught My Eye

The same old story persists, with value firmly rooted in storytelling, while many providers struggle to close deals.

IBC took place at its usual location, the RAI Amsterdam, from September 13-16. The event organisers claim that 43,858 attended the show, down around 1,500 from last year. There were over 1,300 exhibitors – down 50 from the stated number in 2024.

The networking aspect is excellent, similar to other events. However, the industry still faces challenges, with companies noting that it remains difficult to secure new business and close deals. While there was a sense of realism, I am concerned for many companies in this sector and, more importantly, their people. Given ongoing cost-cutting measures, I wonder how many companies can continue to justify the significant investments in attending and hosting stands. I suspect that more will significantly scale back next year.

After walking more than 25k steps a day, it reinforced my belief that the actual value lies in storytelling (as per my preview piece). The focus is on live production, cameras, with innovation from big tech, driven by AI and connectivity, disrupting the industry.

Associations and companies mentioned include: Apple, AWS, beIN Media Group, Blackmagic Design, BT Media & Broadcast, Comcast, DreamWorks Animation, Eutelsat, Formula One, France Télévisions, Friend MTS, Haivision, IMAX, LiveLike, NAB Show, Netflix, Neutral Wireless, Nokia, NVIDIA, Orange, Sports Rights Owners Coalition, Tiled Media, Witbe, and YouTube.