Cannes Lions 2025: Main Themes

The event took place in Cannes on 16-20 June. Here are my observations from the show.

Unfortunately, I could not attend Cannes Lions and judging by the coverage it served as a powerful reminder of the real impact driven by unique storytelling. The event continues to grow and is evolving rapidly given how creativity, blended with technology is driving new ways of engagement.

This piece looks at some of the broad themes and highlights from the event centred upon broadcasters, sports and streamers.

Companies/organisations mentioned include: Amazon, Channel 4, Comcast, Disney, FreeWheel, ITV, Mission 44, Netflix, Qualcomm, (RED), Sky, TF1, Yahoo, and YouTube.